Marketing: Professional Organizations

The American Academy of Advertising (AAA) is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The Academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members.

Established in 1905, the American Advertising Federation (AAF) protects and promotes the well being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.

The American Marketing Association is the essential community for marketers, striving to be the most relevant force and voice shaping marketing around the world.

Representing more than 20,000 influential brands, ANA helps its members become more effective marketers, build stronger brands, and drive industry and societal change. The organization empowers marketing teams to become high performers through unmatched proprietary intellectual capital, including insights, events, and professional development programs.

National Sports Marketing Network (NSMN) is the trade organization for the sports business industry in the United States, dedicated to the advancement of the sports business industry through networking and the production of thought-provoking, issue-oriented seminars created to raise the level of discourse on critical sports industry issues.

NASSM is actively involved in supporting and assisting professionals working in the fields of sport, leisure and recreation. Topics of interest to NASSM members include sport marketing, future directions in management, employment perspectives, management competencies, leadership, sport and the law, personnel management, facility management, organizational structures, fund raising, and conflict resolution.

The Public Relations Society of America (PRSA) is the nation’s leading professional organization serving the communications community. PRSA is the principal advocate for industry excellence and ethical conduct and provides members lifelong learning opportunities and leading-edge resources to enhance professional connections and support them at every stage of their career.

SMEI is the only global sales and marketing professional association, with members benefitting from exclusive social networking sites for business, speeches from marketing leaders, access to an online library on sales and marketing, and frequent local and virtual meetings that provide insight into the latest and most effective strategies.

SMPS is the only organization dedicated to creating business opportunities in the A/E/C industry. Companies large and small are able to tap into our powerful national and regional network to form partnerships, secure business referrals, and benchmark performance.

As the leading association for sport marketers, the SMA is dedicated to developing mutually beneficial relationships between professionals, academicians, and students around the world through creation, distribution, and implementation of sport marketing knowledge through networking, scholarly activities, and career opportunities.